Participation in BaZ against Tagi management?
Oliver Classen on possible next consolidation steps for PubliGroupe.
Oliver Classen on possible next steps in PubliGroupe's consolidation.The drumbeat with which PubliGroupe acquired NZZ and Cinecom at the beginning of July has not yet died down, and the industry is already murmuring "Who's next?". Depending on the sender, this question sounds either hopeful or fearful.
Both votes are understandable and entirely justified.
One such takeover candidate is National-Zeitung und Basler Nachrichten AG, which is still listed in the commercial register as "National-Zeitung und Basler Nachrichten AG".
Editor of the Basler Zeitung.
In this scenario, however, it would not be P but rather Tamedia that would get the long-awaited handshake. However, the Zurich-based company would "only" have its fingers in the pie, as P holds a minority stake of 37 percent in the traditional publishing house. In return, the advertising agency would receive the advertising management of the Tages-Anzeiger that it has been striving for for so long, along the lines of the NZZ deal.
Both would benefit equally from such a trade-off. Tamedia could break out of its isolation, which has recently become even more acute, and close the golden triangle ZH-BS-BE - after 20 Minuten - in the newsstand newspaper market as well. (Coninx & Co already hold a 49% stake in the Berner Zeitung.) And the advertising agency, which is striving to consolidate the Swiss press landscape as quickly and radically as possible, would be a big step closer to its actual strategic goal. This is to prevent foreign competition from entering the market by creating a maximum of four major newspaper publishers in German-speaking Switzerland.
Of course, the P(ressekönigin's) homeland security bill comes at the expense of regional princes such as BaZ publisher Matthias Hagemann, who is known to shy away from Zurich board members like the devil shuns holy water. Should P boss Hanspeter Rohner actually hand over his Basel board mandate to Tamedia CEO Martin Kall, Hagemann would still have one consolation: namely that the unloved Werdsträssler did not ultimately harm the development of the Berner Zeitung.
> Oliver Classen, Editor
Both votes are understandable and entirely justified.
One such takeover candidate is National-Zeitung und Basler Nachrichten AG, which is still listed in the commercial register as "National-Zeitung und Basler Nachrichten AG".
Editor of the Basler Zeitung.
In this scenario, however, it would not be P but rather Tamedia that would get the long-awaited handshake. However, the Zurich-based company would "only" have its fingers in the pie, as P holds a minority stake of 37 percent in the traditional publishing house. In return, the advertising agency would receive the advertising management of the Tages-Anzeiger that it has been striving for for so long, along the lines of the NZZ deal.
Both would benefit equally from such a trade-off. Tamedia could break out of its isolation, which has recently become even more acute, and close the golden triangle ZH-BS-BE - after 20 Minuten - in the newsstand newspaper market as well. (Coninx & Co already hold a 49% stake in the Berner Zeitung.) And the advertising agency, which is striving to consolidate the Swiss press landscape as quickly and radically as possible, would be a big step closer to its actual strategic goal. This is to prevent foreign competition from entering the market by creating a maximum of four major newspaper publishers in German-speaking Switzerland.
Of course, the P(ressekönigin's) homeland security bill comes at the expense of regional princes such as BaZ publisher Matthias Hagemann, who is known to shy away from Zurich board members like the devil shuns holy water. Should P boss Hanspeter Rohner actually hand over his Basel board mandate to Tamedia CEO Martin Kall, Hagemann would still have one consolation: namely that the unloved Werdsträssler did not ultimately harm the development of the Berner Zeitung.
> Oliver Classen, Editor
