The career ladder is in the club

Weber Harbeke's continuing education program shows how you can benefit from the Migros Club School in your professional career as well.

Weber Harbeke further education shows how you can also benefit from the Migros Club School for your professional career. The professional environment offers no challenge, everything is routine. With her new commercial for the Migros Club School, Weber Harbeke speaks from the soul of anyone looking for a career change. Time to take the next step: this is where the concept of Weber Harbeke's new commercial comes in. The emotional situation of potential students at the club school is shown using the example of three men. As usual, they go about their work, drink their after-work beer and go fishing together. But something is different. One by one, everyone asks themselves: "Where is de Roschee?" This is missing in all the scenes.
You guessed it: Roger has continued his education and found a new challenge. He has followed the promise of the Migros Club School: "We'll make sure you get ahead."
The aim of the spot is to raise awareness of the fact that Migros Club Schools offer a wide range of courses for career advancement in addition to the popular courses in the areas of languages, sport and hobbies.
The clear brand promise and catchy claim is "More success". The truth of this statement is confirmed by the above-average success rate of Klubschul graduates in federal diploma examinations.
The 30-second commercial was shot in Zurich by the two English directors Richard Hickey and Colin Howard. It was produced by freelance agency producer Cem Capanoglu with Snap Film. The commercial will be used on Swiss television and various regional stations.
Disappeared from the round: The fourth man has made a career for himself.
Andreas Panzeri

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