Almost a positive July

Advertising statistics The volume of advertisements in the Swiss daily press fell by 2.7% in July compared to the previous year, with weak commercial advertising and the lower number of issues contributing to the loss. Job advertisements in German-speaking Switzerland showed an increase of 58%. The Sunday and business papers in German-speaking Switzerland gained ground in July, increasing by 1.2% and 2.3% respectively. The general press gained 2.7%, the specialty press 7.8% and the trade press 0.8%. The main winners were the news and themed press in German-speaking Switzerland (23.6%), while the German-language women's papers suffered massive losses (minus 22.3%).