Tyler sits at new desk
People Tyler Brûlé becomes a TV presenter. The Canadian advertiser and Swiss by choice has won a pitch from the BBC with his production company Winkontent.
People Tyler Brûlé becomes a TV presenter. The Canadian advertiser and Swiss by choice has won a pitch from the BBC with his production company Winkontent to produce and present the show "The Desk" on BBC 4 from January 2005, which will take a look behind the scenes of the media world. Ten episodes of the half-hour program will be produced for the first broadcast. Winkontent has no previous TV experience. The daughter of his advertising agency Winkreative has not yet been active, says Brûlé to Werbewoche. She pitched for the first time for "The Desk". Winkontent can rely on the expertise of its partner Moonbeam Films for the production.
Brûlé himself began his career as a correspondent at the BBC. The decisive factor, however, was "a strong sense of how new technology and an international perspective will develop into dominant themes", says BBC head of department George Entwistle. In Switzerland, BBC 4 and "The Desk" cannot be seen on free TV.
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Brûlé himself began his career as a correspondent at the BBC. The decisive factor, however, was "a strong sense of how new technology and an international perspective will develop into dominant themes", says BBC head of department George Entwistle. In Switzerland, BBC 4 and "The Desk" cannot be seen on free TV.
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