Wirz takes over Mobiliar account

Insurance Mobiliar's advertising budget is switching from Publicis to Wirz at the beginning of 2005 due to a client conflict: Publicis Zurich was appointed international lead agency by Zurich Financial Services in May. Wirz Advertising - in cooperation with Wirz Corporate - is to further develop the existing Mobiliar campaign with the damage sketches. The campaign was launched in 1998 under the direction of Jean Etienne Aebi. The former Publicis chief creative officer is to ensure continuity in the future under a consultancy contract. Wirz was selected from 15 agencies in a three-month process.