Advertising volume in the daily press remains stable

Press In August, the Swiss daily press recorded little change in advertising volume.1.0% decrease compared to the same month last year is attributed by Wemf to the fact that the Bund is now included in the Berner Zeitung complete edition. Its advertising pages are no longer measured separately. The free daily newspapers recorded a significant increase (7.2%). The regional weekly press increased by 1.7%, while the Sunday newspapers lost 5.4%. The business press lost 11.6% in German-speaking Switzerland and gained 2.5% in French-speaking Switzerland. In terms of job advertisements, the daily press achieved an increase of 0.2%, while the Sunday press even gained 9.5%. Wemf also points to the growth in inserts in the daily press (+45.1% compared to August 2003). This development has continued throughout 2004 and is partly due to the fact that there has been a certain shift towards advertising supplements at the expense of advertisements.