Home sweet home

Fundraising Who isn't familiar with those charming, old-fashioned embroideries, in which the chalet is idealized as an emotional home?

Fundraising Who hasn't seen the endearing grandmother embroideries in which the chalet is idealized as an emotional home? such works adorn Matter & Partner's advertisements for the Salvation Army - albeit with subjects that draw attention to the situation of the homeless. The classic "Home sweet home" is not an idyllic embroidery, but a broken mattress under the bridge or a cardboard box on the street corner.

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