Virus optimizes seal of quality for Swiss tourism

Tourism The Virus Ideenlabor is now in charge of the quality seal for Swiss tourism. The Biel-based advertising agency was selected following a competitive presentation and the first measures to be implemented are an optimized corporate design, an image brochure and a website. The quality seal is supported by twelve tourism organizations. The coordination office is based at the Swiss Tourism Federation. The program coordination and a working group have developed a new marketing concept for the seal of quality, which is now being implemented.