Viva communicates for Spar and Letzigrund

Retail The Zurich-based communications agency Viva has announced two new clients. Following an agency evaluation, the Spar Switzerland food retail group opted for Viva. The project-oriented collaboration will begin in January and covers various areas of integrated communication. Viva will also take the communications lead in the information campaign of the "Pro Letzigrund" voting committee. On June 5, 2005, Zurich voters are expected to decide on the construction of the new Letzigrund multi-purpose stadium. Under the leadership of "Pro Sportstadt Zürich", sports and cultural institutions as well as neighborhood representatives and politicians from all major parties have joined forces to form the voting committee. Viva also acts as the business and media office of "Pro Sportstadt Zürich".