Confederation reports break-even thanks to "Bern model"

Daily newspapersThe daily newspaper Der Bund broke even in the first year after the launch of the "Berner Modell". At the beginning of 2004, the Berner Zeitung (BZ) took over the publishing management of Der Bund. Since then, advertising customers have only been able to book the two titles together ("BZ-Gesamtausgabe"). According to a press release, the initial skepticism in the advertising market has subsided. The BZ-Gesamtausgabe achieved an increase in advertising sales of around 25 percent (as at the end of November). Within the smallest possible booking unit ("BZ-Stadtausgabe" incl. Bund), the increase in revenue even amounted to around 60 percent.