Airports on the upswing

Out-of-home advertising More passengers at Zurich and Basel airports: the turnaround is also good news for billposters The operators of billposting sites at Zurich and Basel airports are breathing a sigh of relief: Passenger frequencies at these airports are on the up again for the first time after years of losses. Zurich Airport can report a total of 17.3 million passengers for 2004, which is 300,000 people or 1.3 percent more than in 2003, while EuroAirport Basel-Mulhouse recorded 2.5 million passengers in 2004, an increase of 2.4 percent on the previous year. It increased last year by 6.2 percent to 8.6 million passengers. No figures are yet available for Lugano-Agno and Bern-Belp, but according to the respective airport operators, frequencies are still declining at both locations.
Zurich Airport is managed by the outdoor advertising company Clear Channel Plakanda (CCP), Geneva and Lugano by Allgemeine Plakatgesellschaft (APG), Basel by both CCP and APG and JCDecaux, and Bern-Belp by Publiscreen and Baracom.
(mk)