AY&R to strengthen the Swiss-Ski brand

New Business Advico Young & Rubicam (AY&R) in Gockhausen is supporting the Swiss Ski Association Swiss-Ski with its brand management, including brand strategy, corporate identity/design and communication measures. As part of a new marketing concept, Swiss-Ski wants to position its name more strongly as an independent sports brand. AY&R's initial work will be implemented for the 2005/06 season.