Compliments to Migros
Pierre C. Meier on being voted Advertiser and Campaign of the Year.
Pierre C. Meier on the choice of advertiser and campaign of the year.For 28 years, the readers of Werbewoche have chosen the "Advertiser of the Year" at the beginning of January. The outcome of this election is always eagerly awaited.
This
year, the result was clearer than it had been for a long time. With
Beat Mühlemann won a record 33 percent of all votes,
Head of Marketing Communications at the Federation of Migros Cooperatives (MGB)
was voted Advertiser of the Year 2005. Second place went to Bene
Abegglen from the advertising agency Contexta with 20 percent, bronze goes with
16 percent of all votes cast to Markus Gut of Publicis. More
Read about the 2005 Advertiser of the Year in the portrait on pages 11
and 12.
It was a clear but extraordinary choice. Since
In 1977, only three personalities who were not members of the
advertising agencies or graphic studios worked, the award
"Advertiser of the Year". In 1977, André Hofer, then director of the
AG für das Werbefernsehen (today Publisuisse), and in 1985 elected Fredy
Collioud. Collioud received the coveted award for a then
revolutionary advertising strategy: as head of advertising at Migros, he distinguished
the orange giant as a brand. Twenty years later, Collioud's
Post-successor Advertiser of the Year. Coincidence? No. But rather a
Confirmation of the fact that Migros, with always outstanding
campaigns are shaping advertising culture in Switzerland. And this in an otherwise
not known for heady creative advertising.
Go to
The "Campaign of the Year" will be awarded for the sixth time this year. To
There were 17 works to choose from. In addition to the readers of the
Advertising Week, this year also the readers of the
Program guide TV-Star (until yesterday TR7) in the election
participated. With 19 percent of the votes, the campaign of Pneu
Egger was chosen as the winner. It was realized by Wirz Werbung. More
you will find on page 9.
> Pierre C. Meier, Editor-in-Chief
This
year, the result was clearer than it had been for a long time. With
Beat Mühlemann won a record 33 percent of all votes,
Head of Marketing Communications at the Federation of Migros Cooperatives (MGB)
was voted Advertiser of the Year 2005. Second place went to Bene
Abegglen from the advertising agency Contexta with 20 percent, bronze goes with
16 percent of all votes cast to Markus Gut of Publicis. More
Read about the 2005 Advertiser of the Year in the portrait on pages 11
and 12.
It was a clear but extraordinary choice. Since
In 1977, only three personalities who were not members of the
advertising agencies or graphic studios worked, the award
"Advertiser of the Year". In 1977, André Hofer, then director of the
AG für das Werbefernsehen (today Publisuisse), and in 1985 elected Fredy
Collioud. Collioud received the coveted award for a then
revolutionary advertising strategy: as head of advertising at Migros, he distinguished
the orange giant as a brand. Twenty years later, Collioud's
Post-successor Advertiser of the Year. Coincidence? No. But rather a
Confirmation of the fact that Migros, with always outstanding
campaigns are shaping advertising culture in Switzerland. And this in an otherwise
not known for heady creative advertising.
Go to
The "Campaign of the Year" will be awarded for the sixth time this year. To
There were 17 works to choose from. In addition to the readers of the
Advertising Week, this year also the readers of the
Program guide TV-Star (until yesterday TR7) in the election
participated. With 19 percent of the votes, the campaign of Pneu
Egger was chosen as the winner. It was realized by Wirz Werbung. More
you will find on page 9.
> Pierre C. Meier, Editor-in-Chief
