Euro RSCG waives Intel budget
Technology: The advertising network Euro RSCG Worldwide is not participating in the pitch for chipmaker Intel's global advertising budget.
Computers The advertising network Euro RSCG Worldwide will not be taking part in the pitch for the global advertising budget of chip manufacturer Intel. The agency declined this offer. It had become clear that changes in Intel's business model would lead to a change of agency, writes Euro RSCG. Intel had been on the agency's client list since 1991; its budget is estimated at 300 million dollars. The decision also affects Euro's sister agency MPG, which was previously responsible for media planning and buying. According to press reports, agency teams from the advertising holding companies Interpublic, Omnicom and WPP are still in the pitch.
