Bossard becomes lead agency for MG and Rover

Automobil The Lucerne agency Bossard Kommunikation is now advertising for the two traditional British car brands MG and Rover.Automobil The Lucerne agency Bossard Kommunikation is now advertising for the two traditional British car brands MG and Rover. The Swiss importer MR Cars AG (a subsidiary of the Emil Frey Group) has appointed Bossard as lead agency. According to consulting manager Michael Bossard, winning the mandate is an important step towards the future for the agency. "Our agency has all the expertise and the manpower to look after major national and international brands," he says, convinced of his agency's great potential.