Duck good, WC good
Cleaning Products The Zurich-based small agency Walker is once again making a big splash with its campaign about the restroom. A clean campaign.
Cleaning products The small Zurich agency Walker is once again making a big noise about the quiet little place. The classic among toilet cleaners has developed the ultimate toilet care with the Pearl line. When the new product was launched, the Walker agency in Zurich gave the sales figures for the cleaning product a new shine. A commercial dramatized the tongue-in-cheek story of a woman paying a lightning visit to her best friend just for her clean toilet. Now Walker is following up with a fresh poster campaign. The cleanly conveyed message: with the WC Duck Pearl, the toilet bowl is "effectively descaled, mercilessly germ-free and squeaky clean" in no time at all, as CD Pius Walker guarantees.
No compromisesThe briefing from Düring to the advertising agency demanded that "the ultimate cleaning performance" of WC-Ente-Pearl be communicated. The new Pearl formula is particularly effective where the WC duck has its strength: under the rim. The product is therefore aimed at people who do not compromise on the cleanliness of their toilet.
This is communicated with images that evoke an association between the toilet and dinnerware. "The WC Duck Pearl makes the toilet bowl so clean that you could actually eat out of it," says Walker, explaining the concept. This idea was dramatized in three different designs in a simple and very impressive way. The "tableware campaign" was created in collaboration with photographer Sophie Broadbridge and other freelancers from Walker's former sphere of activity in London.
The campaign was launched at the beginning of the year and has already been named poster of the week in the APG "Poster of the Week" contest - with 60 percent of the votes, ahead of a subject for Rivella and the film poster for "Ocean 12".
Pius Walker's "smallest advertising agency in the world" is delighted because the three TV commercials for the Powerflame brand (fuel paste for fondue burners, firelighter cubes for the fireplace, wood wool firelighters for the barbecue) for the same client Düring have also been shortlisted in the international "Die Klappe" competition. The winning prizes in the competition organized by the German Communication Association will be awarded in March. Walker's "Gotthard" commercial for the descaling agent Durgol Swiss Espresso has also been launched for the client Düring in Swiss cinemas and on all major TV channels.
Clean message from the new duck: you could eat from this bowl if you wanted to.
No compromisesThe briefing from Düring to the advertising agency demanded that "the ultimate cleaning performance" of WC-Ente-Pearl be communicated. The new Pearl formula is particularly effective where the WC duck has its strength: under the rim. The product is therefore aimed at people who do not compromise on the cleanliness of their toilet.
This is communicated with images that evoke an association between the toilet and dinnerware. "The WC Duck Pearl makes the toilet bowl so clean that you could actually eat out of it," says Walker, explaining the concept. This idea was dramatized in three different designs in a simple and very impressive way. The "tableware campaign" was created in collaboration with photographer Sophie Broadbridge and other freelancers from Walker's former sphere of activity in London.
The campaign was launched at the beginning of the year and has already been named poster of the week in the APG "Poster of the Week" contest - with 60 percent of the votes, ahead of a subject for Rivella and the film poster for "Ocean 12".
Pius Walker's "smallest advertising agency in the world" is delighted because the three TV commercials for the Powerflame brand (fuel paste for fondue burners, firelighter cubes for the fireplace, wood wool firelighters for the barbecue) for the same client Düring have also been shortlisted in the international "Die Klappe" competition. The winning prizes in the competition organized by the German Communication Association will be awarded in March. Walker's "Gotthard" commercial for the descaling agent Durgol Swiss Espresso has also been launched for the client Düring in Swiss cinemas and on all major TV channels.
Clean message from the new duck: you could eat from this bowl if you wanted to.
Andreas Panzeri
