Advertising expenditure on the rise again

Market statistics Gross advertising expenditure in Switzerland has risen again after three years of decline.Media Focus puts total expenditure in 2004 at CHF 3.728 billion. This is 1.17 percent more than in the previous year. Television benefited in particular, increasing its market share from 18.8 to 20.2 percent. Radio increased by 0.3 percentage points to 4.2 percent. Online spending accounted for 0.8% of expenditure (also up 0.3 points). Poster advertising (from 11.5% to 10.8%) and the daily press (from 39.8% to 38.6%) suffered significant losses.