ou must become more flexible

Press Newspaper advertisements are the best way to convey messages and trigger action. This was the result of a survey commissioned by the Presse Romande publishers' association, but publishers should not pat themselves on the back. The respondents - 84 agencies and 68 clients on both sides of the Röstigraben - also criticized the price-performance ratio of newspapers and demanded more flexibility in the placement of advertisements. They also want simpler rate structures, less administrative work, lower prices and more willingness to negotiate.