Mixed up

In the middle of the month, Filippo Leutenegger and René Hildbrand hosted a christening aperitif to mark the relaunch of TR7 under the new title TV-Star, which was attended by around fifty hand-picked guests from the top echelons of media agencies. In addition to Patrick Frei's performance, the highlight was the fine catering by Gianni Segantini. The fireplace in the elegant loft was particularly warm, and the APG event had fond memories of it. The fact that the motto "Outside at APG" did not refer to the location in the Giesshübel district soon became clear to those who arrived. The party took place outdoors and at extremely low temperatures. Nevertheless, the icy climate did not affect the mood barometer. The catering was perfect, with a marroni stand, soup kitchen, risotto pot, and mulled wine on tap. The APG bosses lent a hand themselves. They could be seen stirring and ladling at the grill and pans - which elegantly earned them a rare place at the heat.
The guests also found the party in the coldest night so far a cool thing. Most of them will certainly be seen again at the next APG winter party - but wrapped up in ski jackets and with moon boots on their feet (more pictures can be found on the APG homepage).
Certainly the vernissage guests of our shortlist photographer Mara Truog were kept warmer. The graduate of the School of Art and Design with a diploma in visual communication showed her latest photo series in the Artrepco gallery under the title "Femmage" - an exhibition worth seeing with a counterpoint to the images of women and clichés prevalent in advertising.
The highlight of the week and the crowning finale was the awarding of the ADC dice. It's true that the Kreativclub has already had a more opulent table, and the dice were also awarded more in the past.
But that has to do with the current mode of judging: quality before quantity. And that also applied to the food this year. It was not the usual ten-course meal à la Peter- or Mosimann - but it still tasted excellent.
Beat Fritschwith partner Mara Truog, court photographer of the advertising cake, at the ADC festival. Under the motto "Italianità", with Vespa and antipasta, the creatives celebrated their annual dicing. The relaunch of TV-Star (formerly TR7), which a few hand-picked guests experienced in the fireplace-heated loft of Jean Frey CEO Filippo Leutenegger, took place some time ago. It was then bitterly cold at APG, which celebrated a wintry courtyard party. And because our photographer Mara Truog doesn't just take pictures of advertisers, we would like to mention her exhibition at Artrepco/Ankerstrasse.
Fast ADC runners: Helen Müller, Mauro Michele Mulignaio and Andreas Prokesch.
In an almost pastoral manner, Filippo Leutenegger presented the newborn in his loft: TR7 is now called TV Star.
Otto Meier had a lively chat with Petra Kreussler about the new look of the traditional TV magazine.

In a quiet corner, Cornelia Kristoffy studied with interest the new appearance of the program guide from the Jean Frey publishing house.

Editor-in-Chief René Hildbrand (l.) and Filippo Leutenegger with guest speaker Patrick Frey (r.) proudly looked around the audience.

Andy Lehmann, Daniel Strobel and Beat Ruch (from left) were also critical of the new name and layout of TV-Star.

Claudia Mühlebach, Sandro Prezzi (l.) and Roger Knabenhans engaged in cultivated small talk.

APG host Beat Holenstein with event organizer Marlise Schneider (r.) and ZKB advertising manager Bernadette Grossenbacher.

Well wrapped up: Hugo Mauchle from Hallenstadion with Elisabeth Andres, Rent-a-Show, and Marcel Baumann from APG (from left).

Advertiser Victor Rosser of Wacker and Rosser (l.) and Martin Zollinger of VBZ with one of the charming catering employees.

Brigitte Bantli (l.) and Patricia Tschumi from Mediacom happily posed in front of a poster of their client Lucky Strike.

Robert Seitz (l.) from Jaguar Land Rover Switzerland and Pascal Thorens from Nordea Bank over a glass of hot mulled wine.

Quickly putting their hands in their warm pockets: Hélène Sonderegger from Aegis Media Group and Florian Walz from e-advertising.

Art and photography fans: director Bela Batthyany (r.) with brother Sacha Batthyany, journalist, and actress Sibilla Semadeni.

Vernissage guests: Matthias Städeli, Marketing Manager at UBS, with freelance advertising consultant Katja Ehrensperger.

Roy Grosser (l.) and Angela Bollag work as graphic designers and came with Yves Bollag to Mara Truog's "Femmage" exhibition.

Publicis big boss Fredy Collioud with Uli Rubner and Patrick Lienert (from left) at the Italian aperitif before the ADC bash.

Three ladies from JWT+H+F: AD Sabine Ries, apprentice Martina Maurer and consulting assistant Kathy Bickel (from left).

Braced against the initial cold: Creative Consultant Cem Capanoglu with Christina van der Schaar and Markus Gyhr (from left).

Delegation from Werdstrasse: Sandro Rüegger (l.), Tamedia, with Kathrin and Andreas Durisch, SonntagsZeitung.

Beat Mühlemann, Advertiser of the Year 2005 and guest of honor, with his partner Vera Lüchinger from La Prairie.

Met at the aperitif bar with prosecco and crodino: advertiser Matthew Katumba with super nanny Regula Dudler.

Philipp Skrabal (l.), with Thomas Kurmann, rolled the dice for both former employer Matter and new breadwinner Publicis.

Swap Sunrise for Städerli (r.) - probably the most unusual castling in the industry was from Wirz to Advico to Wirz, said Markus Gut.

Definitely not a fake: Petra Weber-Gut-Spillmann-Bodin-Bottignole (l.) with Pierre Rebetez and Nadine Geissbühler.

Smoking heads at Advico-CD Daniel Comte with Advico newcomer Christian Bobst and Co-CD Urs Schrepfer (from left).

Lowe's CEO Kurt Schmid was proud of his creative young stars Sebastian Hugelshofer (l.) and Daniel Roznovjak (r.).

Directly from the WEF approach lane Küsnacht: From TBWA Norbert Brunner (l.) and Alex Fürer (r.) with Freelance Benny Goldstein.

When Ivan Schultheiss parleyed with Andrea Walzer from Facts, the fakes were already being distributed.

As always, the guests rushed to the ADC publication and immediately took a first look, according to IPM CEO Michi Frank.

Sonja Hürlimann and Jürg Aemmer from Euro RSCG also got right behind the Facts Fakes special issue.

And KSSJ co-owner Dani Krieg and companion Isabelle Truttmann were also royally amused by the latest ADC litter.

Engrossed in various table discussions: Art Buyer Lilo Killer and advertising doyen Gebi Schregenberger.

Could be found late after dinner at the well-stocked ADC bar: Katja Puccio and Peter Schilde.

Visual communication specialists: Danielle Stutz of DS Photographer and Roger Schneider, photographer.