Always nice and dry
Textiles The WEF in Davos—and the protests—were also a topic in advertising.
Textiles The WEF in Davos - and the demonstrations - were also a topic for advertising, with the Swiss mountain sports outfitter Mammut demonstrating in an SFLB ad how its absolutely waterproof clothing also proves its worth in tough conditions. The almost poetic image of the snowboarder surrounded by chaos and water cannons dissolves the subline: Now snowboarders always stay nice and dry - even inDavos. The only question is: Who does the ad appeal to? Snowboarders, demonstrators, photographers or even the buyers of police uniforms?
