Salut les copains!

If the prophet doesn't come to the mountain, the mountain comes to the prophet, thought Edipub and organized a big party in Zurich-West, more precisely in Aeschbi's Labor-Bar, instead of somewhere beyond the outer limits of our communications capital. If you weren't there on time, you could barely find a place at the back, the club was so packed that expectations were high, and even if the "media talk round with personalities from advertising and business and so on" was announced a little too full-bodied, we were satisfied. The Edipresse editors-in-chief were primarily allowed on stage, guided through the discussion by talk master Kurt Aeschbacher, mainly in self-promotion. Monica Jäggi from the Konnex media agency was the only expert from the other side to have her say. Incidentally, she expects the editors-in-chief of French-speaking Switzerland to be more active in selling their publications in the German-speaking parts of the country.
By "representative of the economy", on the other hand, they probably meant Jacques Merlotti - he is the owner of the restaurant Le Soupçon at the Palais de Justice in Geneva and provided the catering that evening. This was again, albeit somewhat fish-heavy, nevertheless only the finest. After the talk and feeding, a lively and fast-paced fashion show by the label Tally Weijl was on the program. A Swiss brand, by the way, which, as one industry expert noted in passing, appears to come from Paris.
The party really got going after ten o'clock, when the Saucissons showed the Zürcher Geschnetzeltes what a party is and soon had the dance floor boiling. As a spontaneous survey of the guests ultimately revealed, almost all of them would like to have a Werberfest like this every other week.
Beat Fritsch celebrated with "nos chers amis romands" in West Zurich last week. And it was precisely at the Labor-Bar, where Edipub had a really hot party under the motto ZürichWestSchweiz. After talks and a fashion show, there was plenty of dancing - an unmistakable sign of the quality of an advertising party. And the average age was also unusually low.
There was plenty of bare skin at Edipub thanks to the fashion show.
The editorial directors of Femina, Renata Libal, and Bilan, Olivier Toublan, answered questions at the talk in the Labor Bar.
Peter Rothenbühler (left), editor-in-chief of Le Matin, with Monica Jäggi from Konnex and talk show host Kurt Aeschbacher.

Visit from Neumühlequai: Publimedia marketing manager Markus Ehrle at the bar with consulting assistant Sophie Emery.

Urs and Inge Ziegler from Ziegler Communications in Oberrieden were extremely satisfied with the food and drink.

Adrian Näf (l.) and Karina Giger from Edipub with Ronny Schmid from the Winterthur-based media agency Konnex.

Garence Primat with Frank Casanova from the caterer Le Soupçon, which is also an in-bar and one of Geneva's hippest eateries.

TBWA boss Markus Pekeler at the talk aperitif with Anne Jan, Femina, and advertiser Yvonne Boller (right).

Edipresse publishing director Théo Bouchat only wanted to be in the picture with Maria Mellea (l.) and Katja Stoffel from Mediaedge:CIA.

Martin Kaspar (left) from event organizer Tact-X with gastro consultants Franziska and Hans Peter König, König & Partner.

Isabelle Kropf, Publicitas International, with her brother Philippe from Swissinfo.

The later the evening, the younger the guests: Claudia Binz (l.), Reto Mattle and Susana Adam enjoying themselves next to the dance floor.

Power duo: Katja Lechner (l.) from CS Asset Management came with her colleague Nina Müller from Sun Microsystems.

Carla Fuhlrott (right) and Silvia Welti, Mediaschneider, joined Beat Krebs from OMD.

As if they couldn't drink a drop of water: Roman Auer (left) from Vizeum and communications consultant Adrian Erni.

Enchanté: Marc Moret chatting with Patricia Frei (left) and freelance graphic designer Alexandra Lefort.