Change at Unikat - Jan Maurer becomes new Head of Marketing at Ikea Switzerland
After seven years at the advertising agency Unikat and 22 years in the advertising industry, Jan Maurer has decided to join IKEA Switzerland. Daniel Meier will take over Jan Maurer’s share of the company in May 2010 and continue to run Unikat as a communications agency on his own.
Jan Maurer will assume the role of Head of Marketing for Switzerland at IKEA in mid-May 2010, overseeing the areas of advertising, the Internet, relationship marketing, market intelligence, and public relations. As a member of the executive board, he will also share responsibility for strategic planning and the positioning of the IKEA brand in Switzerland.
The agency states in a press release that Unikat’s core mission will remain unchanged even under the new ownership structure. Unikat will continue to be an owner-managed agency that stands for «intelligent, effective, and surprising communication.».
The agency states in a press release that Unikat’s core mission will remain unchanged even under the new ownership structure. Unikat will continue to be an owner-managed agency that stands for «intelligent, effective, and surprising communication.».
