Trends in e-marketing are social media, moving images and mobile

The event focuses on practical trends in the online sector. «Twitter, crowdsourcing, product videos, and iPhone apps are increasingly being factored into online marketing and e-commerce planning,» Melanie Vogelbacher, project manager at Internet World, emphasized in a statement to Pressetext. The event’s selection of topics illustrates just how rapidly change is taking place. «Many developments that were presented as trends just last year are now already part of everyday practice and can no longer be ignored. This is evident, for example, in the importance of social media for online marketing,» said Vogelbacher. Mobile marketing and commerce, as well as video content, are also part of this, although traditional topics such as email, search engine, and affiliate marketing continue to play an important role.
The program organizers are focusing primarily on the practical implications of these developments. The trade show organizers are expecting 4,000 visitors and a third more exhibitors than last year, when the number stood at 170. The target audience consists of planners in the fields of e-commerce, online stores, and online marketing.