Freudian slip
Oliver Classen on the *Tages-Anzeiger*'s "Me Too" local supplement.
Oliver Classen on the Tages-Anzeiger's me-too local supplement Until yesterday, we thought that the Tagi's inferiority complex, which had been smouldering since the (National) de Weck era, was gradually becoming a thing of the past. After all, Tamedia boss Martin Kall emphasizes at every possible and impossible opportunity that Tamedia is just a publishing SME and proud of it, but we have just received an advertising letter from the same company, signed by the acting editor-in-chief himself, Peter Hartmeier. It states that with the launch of its regional edition for the left bank of Lake Zurich, the Tages-Anzeiger has "come a decisive step closer to its goal of becoming a complete newspaper".
However, you don't get this impression when leafing through the unstitched 20 pages. Even if Switzerland's largest subscription newspaper has not been fully-fledged to date, the local tabloid with its official gazette look does not make the journalistic roast from Werdstrasse any hotter. It offers too little nutritional value and surprises in terms of content and form. And the marginalized Tagi logo in the newspaper head borders on self-denial - with all due respect to the understatement of the urban invaders.
Compared to the bold appearance of the Aargau role model ten months ago, this supplement is at best an uninspired me-too product of the kind that appears dozens of times on the media market - and often soon disappears again. Therefore, anyone who takes such a big risk strategically and financially as Kall & Co. with their provincial daily should also be daring in terms of editorial and design. Or do we really have to conclude from the lack of innovation in publishing that there is a lack of self-confidence in Hartmeier's cheerful
Is this expressed in a misspelling? Anyway, there are already enough official gazettes in Switzerland.
> Oliver Classen, Editor
However, you don't get this impression when leafing through the unstitched 20 pages. Even if Switzerland's largest subscription newspaper has not been fully-fledged to date, the local tabloid with its official gazette look does not make the journalistic roast from Werdstrasse any hotter. It offers too little nutritional value and surprises in terms of content and form. And the marginalized Tagi logo in the newspaper head borders on self-denial - with all due respect to the understatement of the urban invaders.
Compared to the bold appearance of the Aargau role model ten months ago, this supplement is at best an uninspired me-too product of the kind that appears dozens of times on the media market - and often soon disappears again. Therefore, anyone who takes such a big risk strategically and financially as Kall & Co. with their provincial daily should also be daring in terms of editorial and design. Or do we really have to conclude from the lack of innovation in publishing that there is a lack of self-confidence in Hartmeier's cheerful
Is this expressed in a misspelling? Anyway, there are already enough official gazettes in Switzerland.
> Oliver Classen, Editor
