Lammoth leads dialog for Sony
Consumer Electronics: The Japanese corporation Sony wants to reach Swiss customers more directly.
The Japanese company Sony wants to approach Swiss customers more directly and has chosen the St. Gallen agency Lammoth Mailkonzept as its partner for its entry into dialog marketing. The campaign will start in March with a mailing for Sony projectors in German and French-speaking Switzerland, which is intended to maneuver B-to-B customers to Sony dealers.
