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Fundraising The new spot for "Brot für alle/Fastenopfer" by Advico Young & Rubicam Zurich deliberately avoids Third World clichés with starving children or sick people in the sands of the African desert.fundraising The new spot for "Brot für alle/Fastenopfer" by Advico Young & Rubicam Zurich deliberately avoids Third World clichés with starving children or sick people in the sands of the African desert. In order to create new awareness for the slums of this world, the commercial works with surprisingly new images: images that arise in the viewer's mind. Throughout the entire commercial, all that can be seen is a white surface. In addition, the voiceover addresses the misery of the people and questions the consternation only on the basis of compassionate images. The final chart says: "We believe. In you too." Because only those who don't see the misery in the world as a cliché will think about the causes and be prepared to donate.