The lions get offspring
Finance: Bank Leu's current campaign, featuring portraits of lions on a black background, effectively highlights the bank's key characteristics.
Finance The current Bank Leu campaign with the lion portraits on a black background impressively sums up the bank's characteristics, and now the creatives at Matter & Partner are doubling down with new subjects. While the first series was dedicated to private banking in general, the new subjects focus primarily on investment advice. For this reason, more emphasis was placed on the headlines, which pointedly make the connection between the lion portrait and investment advice. "There are no kings in Switzerland. But if you feel like one, our investment advisors have achieved their goal." The new lion subjects can be seen in NZZ, Weltwoche, Bilanz, HandelsZeitung, Stocks and lifestyle magazines.
