APG presents Rivella as a case study

Poster In the third issue of its PPI Flash newsletter, APG examines the case study of Rivella, whose "What color is your thirst?" campaign relied heavily on poster advertising and was accompanied by the Poster Performance Index (PPI) study. The newsletter shows how the new color and emotional worlds were anchored in the audience at the launch of the Rivella Grün sub-brand and what part the creation and medium played in this. The PPI Flash is available for download as a PDF file at www.apg.ch/publikationen.