PR specialists are confident for 2005

Forecast The professional register of the Swiss Public Relations Association has published details of its annual member survey for the first time. 77 of the 250 registered professionals have given their assessment of the industry's development in 2005. 36.4 percent expect PR budgets to rise, slightly more than in 2004. Only 2.6 percent expect budgets to fall, compared to 23.5 percent in the previous year.