Yes, my leader!
Wemf publishes its MA Leader study only once every two years. The study surveys media usage among executives for selected print publications and websites.
Wemf only presents its MA Leader study every two years. It surveys the media usage of leaders for selected print products and websites, and also provides information on their position in their professional environment and their purchasing intentions for high-end products. All in all, a rather dry subject for a presentation. The guest presentation "Leadership and the media - who leads whom?" by NZZ and Le Temps author Beat Kappeler, who went on a kind of media search for perpetrators and victims in his remarks, brought a bit of relief.
Projected onto advertising agencies, by the way, this is how the leaders look: A leader is anyone who exceeds the 100,000 franc gross limit as an employee, i.e. anyone in consulting. Or can shine with the same amount as a self-employed person - i.e. all freelancers known to us. Finally, top leaders are those who have bagged more than CHF 1,400,000 at the end of the year - i.e. all members of the management, both in small and large agencies, not forgetting the members of the extended management (usually the bosses' internal love affairs), the creative team - apart from the graphics apprentice, of course, but there are hardly any of those left anyway - the head secretary, the head secretary's adorable dog and the cleaning lady.
Incidentally, the Technopark shone this year compared to previous events held there. Really elegantly arranged canapés and white cloth on the bar tables. There were also young and chicly dressed people pouring the Cüpli. And Robi Weber, who is well known in the industry and responsible for the musical background, played the piano.
However, because the weather was so nice, the closing aperitif was short-lived. Most people were probably drawn towards the city center, where the views of strolling and beautiful people are certainly better than at an industry event in the bowels of Technopark.
Beat Fritsch wondered what you could do on a beautiful Monday afternoon when you've been lying in the sun all weekend. Fortunately, because the Wemf exists, there was no need to
was puzzled over for a long time. The AG für Werbemedienforschung presented the MA Leader, which is only published every two years, at the Technopark. It goes without saying that there was a big industry get-together.
Projected onto advertising agencies, by the way, this is how the leaders look: A leader is anyone who exceeds the 100,000 franc gross limit as an employee, i.e. anyone in consulting. Or can shine with the same amount as a self-employed person - i.e. all freelancers known to us. Finally, top leaders are those who have bagged more than CHF 1,400,000 at the end of the year - i.e. all members of the management, both in small and large agencies, not forgetting the members of the extended management (usually the bosses' internal love affairs), the creative team - apart from the graphics apprentice, of course, but there are hardly any of those left anyway - the head secretary, the head secretary's adorable dog and the cleaning lady.
Incidentally, the Technopark shone this year compared to previous events held there. Really elegantly arranged canapés and white cloth on the bar tables. There were also young and chicly dressed people pouring the Cüpli. And Robi Weber, who is well known in the industry and responsible for the musical background, played the piano.
However, because the weather was so nice, the closing aperitif was short-lived. Most people were probably drawn towards the city center, where the views of strolling and beautiful people are certainly better than at an industry event in the bowels of Technopark.
Beat Fritsch wondered what you could do on a beautiful Monday afternoon when you've been lying in the sun all weekend. Fortunately, because the Wemf exists, there was no need to
was puzzled over for a long time. The AG für Werbemedienforschung presented the MA Leader, which is only published every two years, at the Technopark. It goes without saying that there was a big industry get-together.
