Small coins, big impact
Fundraising: Since it’s harder to draw attention to important causes in an era of mass-mailed donation appeals, Publicis has developed something new for the children’s charity Terre des hommes:
Fundraising Since it is more difficult to draw attention to important causes in times of inflationary donation letters, Publicis has developed something new for the children's aid organization Terre des hommes: the scratch card for free, in which a crying girl turns into a beaming girl when scratched free. Without any instruction, you learn how little money is needed to help the poorest of the poor. With his scratch-off poster (Cold hands? Scratch here. - Cold heart? Donate here.), Frank Bodin called for donations for Caritas five years ago.
