Twitter with advertising in future
The ad-free era on the microblogging service Twitter is over. Going forward, companies will be able to run their ads on so-called «Promoted Tweets.» Similar to Google and other platforms, relevant ads will appear when users search for specific topics.
Among the first companies to market their products in this way are the coffee house chain Starbucks, the largest US electronics retailer Best Buy and the airline Virgin America. "The idea of 'Promoted Tweets' is to expand the communication that companies already have with their customers on Twitter," Twitter manager Dick Costolo, who is responsible for day-to-day operations, told the New York Times on Tuesday.
