A range of topics with great potential

The topic you have researched is indeed very exciting. If the PR pressure on IT titles continues to grow like this, there will ultimately only be losers: the advertising companies, who will no longer reach their target group with their editorially concealed public relations work; the readers, who will no longer find any interesting content in their computer magazine; and last but not least the publications themselves, because in the long run nobody will want to read them. What remains is the difficult economic situation for many publishers and the question of how to counter the dwindling advertising business. But there may be solutions. The topic is certainly a good one for Werbewoche, and more could be made of it. For example, it would be interesting to hear what advertisers and PR people have to say about this problem.
Karl-Heinz Müller, Managing Director of Binkert Medien AG in Laufenburg, on the article "Print this text!" in WW 14/05.