Geneva tussle

Local TV On Lake Geneva, many want to get involved in the television marketThe Côte, the western shore of Lake Geneva, is not only competitive in the press market. Private television has also discovered the region, which according to the Communications Atlas has the highest per capita income in Switzerland. The broadcaster Max TV from Morges would like to extend its reception area to Nyon and Gland. It has submitted a license application to the Federal Office of Communications, as reported by 24 Heures. However, Léman Bleu from Geneva also wants to expand its activities on the Côte. And according to Christophe Rasch, responsible for the TV business at Edipresse, the region is "an important pole" for the planned Vaud TV. The company is already in talks with the authorities and wants to set up an office in Nyon, he told 24 Heures.
While Edipresse in Vaud continues to work on the station merger, Geneva prefers to rely on the major French publisher Philippe Hersant. The Board of Directors of Léman Bleu wants Hersant to take a stake of around 30 percent and has turned Edipresse down. You can read more about this on page 17.
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