"There is no function to switch off unnecessary gimmicks"
Video Production II: According to filmmaker and multimedia producer Manuel Bosshard, it is neither the hardware nor the editing software that guarantees a good result, but rather the concept and the direction.
Video production II Neither the hardware nor the editing software guarantee a good result, but the concept and the director's work, says filmmaker and multimedia producer Manuel Bosshard.what are the advantages of digital video production?Bosshard: The digitalization of production equipment reduces the costs and time required for film projects.
The digital production method allows us to work very quickly. Doesn't the quality suffer as a result?
Yes - sometimes they do. A good example is the production method of private broadcasters. They work very quickly. But it's just a matter of "keeping up"; there are hardly any artistic demands any more.
Which innovations in digital video are practical and not just gimmicks or interesting for people with unusual ideas? I used to wait when the computer was calculating. Now I almost have to force myself to take breaks sometimes.
The fact that the range of functions of the programs is constantly increasing is not decisive?no, if the idea is right, then you can also produce films with iMovie.
Is there something missing from the current programs or are they already perfect? The main thing missing is a function that allows you to switch off all unnecessary gimmicks. When I edit a movie, I often only need a few effects or none at all. I cut hard and do a fade here or there. But I rarely need all the other bells and whistles.
Software manufacturers like Apple like to imply that programs are more than just tools, that they are a source of inspiration... At best, experimenting gives me ideas for projects that I have in the back of my mind. On the other hand, if I'm preoccupied with a topic, there's a risk that I'll lose the thread because of all the effects. That takes a lot of time - fast computer or not.
The range of functions in today's programs is enormous. Has experimenting with the functions inspired you? Has a visual form, a visual style already emerged because the software has given you a way to express yourself?
For me, experimenting is a good way to get to know a software better. It produces funny results, but usually remains a gimmick. I prefer to start with a concrete project or idea and use the software purely as a tool.
Has it become more difficult to make clients understand that professional work has its price? After all, video editing software is pre-installed on every iBook.
Yes, we do. Customers often decide to do the work themselves. But it also happens that they turn up two weeks later because they are unhappy with their photos. In such cases, you spend three or four days working on pixelated, overexposed and blurred shots, trying to salvage what you can - and in the end you have a guilty conscience about charging money for the end product.
Is it possible to achieve good results and create a video documentation or company presentation yourself?
do?
A few years ago, amateur filmmakers would probably have had a nervous breakdown. Nowadays, however, they are sure to come up with a solution that they themselves like. The question remains as to how the film will appear to the outside world and whether the target audience will also find it cool. The formal aspects are important. It's like writing an essay: Even a short film needs an introduction, a statement and should come across as "rounded" at the end. Self-knitted pieces are often too long. The trick is to know how to get the important information across in a short space of time.
How are the costs for a video production calculated? Daily or project flat rates are common in the industry. The approach depends on the size of the team and the project. With elaborate lighting and stage set-ups, it naturally becomes a lot more expensive. On the other hand, with good ideas you can create something beautiful without spending a lot of money.
Interview: Matthias Schüssler
The digital production method allows us to work very quickly. Doesn't the quality suffer as a result?
Yes - sometimes they do. A good example is the production method of private broadcasters. They work very quickly. But it's just a matter of "keeping up"; there are hardly any artistic demands any more.
Which innovations in digital video are practical and not just gimmicks or interesting for people with unusual ideas? I used to wait when the computer was calculating. Now I almost have to force myself to take breaks sometimes.
The fact that the range of functions of the programs is constantly increasing is not decisive?no, if the idea is right, then you can also produce films with iMovie.
Is there something missing from the current programs or are they already perfect? The main thing missing is a function that allows you to switch off all unnecessary gimmicks. When I edit a movie, I often only need a few effects or none at all. I cut hard and do a fade here or there. But I rarely need all the other bells and whistles.
Software manufacturers like Apple like to imply that programs are more than just tools, that they are a source of inspiration... At best, experimenting gives me ideas for projects that I have in the back of my mind. On the other hand, if I'm preoccupied with a topic, there's a risk that I'll lose the thread because of all the effects. That takes a lot of time - fast computer or not.
The range of functions in today's programs is enormous. Has experimenting with the functions inspired you? Has a visual form, a visual style already emerged because the software has given you a way to express yourself?
For me, experimenting is a good way to get to know a software better. It produces funny results, but usually remains a gimmick. I prefer to start with a concrete project or idea and use the software purely as a tool.
Has it become more difficult to make clients understand that professional work has its price? After all, video editing software is pre-installed on every iBook.
Yes, we do. Customers often decide to do the work themselves. But it also happens that they turn up two weeks later because they are unhappy with their photos. In such cases, you spend three or four days working on pixelated, overexposed and blurred shots, trying to salvage what you can - and in the end you have a guilty conscience about charging money for the end product.
Is it possible to achieve good results and create a video documentation or company presentation yourself?
do?
A few years ago, amateur filmmakers would probably have had a nervous breakdown. Nowadays, however, they are sure to come up with a solution that they themselves like. The question remains as to how the film will appear to the outside world and whether the target audience will also find it cool. The formal aspects are important. It's like writing an essay: Even a short film needs an introduction, a statement and should come across as "rounded" at the end. Self-knitted pieces are often too long. The trick is to know how to get the important information across in a short space of time.
How are the costs for a video production calculated? Daily or project flat rates are common in the industry. The approach depends on the size of the team and the project. With elaborate lighting and stage set-ups, it naturally becomes a lot more expensive. On the other hand, with good ideas you can create something beautiful without spending a lot of money.
Interview: Matthias Schüssler
