Sunrise relaunches a Kalauer

Telecom Thanks to Sunrise and in-house agency Advico Young & Rubicam, a Zurich landmark has been revived after twelve years. The graffito wordplay "Zureich" on a façade of the squatted Wohlgroth factory last greeted train passengers in November 1993, when the alternative dream was aborted and the famous trademark disappeared. Now the protest slogan is a giant poster on the signal box at the main station advertising Sunrise's offers, which, according to the caption, quickly make you "too rich".