Quick sayings

Car In addition to the 1 Series, 3 Series, 5 Series and 7 Series, BMW also has the M Series. M for muscle pack. High-performance automobiles "that you have to experience for yourself", according to the car manufacturer from Munich.

Car In addition to the 1 Series, 3 Series, 5 Series and 7 Series, BMW also has the M Series. M for muscle pack. High-performance automobiles "that you have to experience for yourself", according to the car manufacturer from Munich. For the brand's two new spearheads - the M5 and M6 - which represent a smooth transition to Formula 1 technology, Jung von Matt/Limmat managed without numerical acrobatics. CD Alexander Jaggy and his team found the emotional advertising unit in the speedometer. With a love of copywriting, they replaced the speed figures up to the red zone with horsepower prose such as "No vehicle drives faster when it is stationary" or "Speed can be limited electronically. Feelings never".

More articles on the topic