Publicis picks up cash

Newspapers The Zurich agency Publicis has won the overall budget for the business newspaper Cash. It prevailed in a multi-stage selection process that began at the start of the year, when Cash also held talks with Euro RSCG, Krieg Schlupp Springer & Jacobi, Seilerzürich, Lang Gysi Knoll and other agencies and invited them to submit advertising ideas for the newspaper. On this basis, three agencies were invited to a pitch, but no decision has yet been made. According to Cash Managing Director Thomas Trüb, two of the participants were allowed to take part in a final selection round in March. Publicis has now finally won the race. The first works will be on display in the middle of the year.