Art & Work: Opening campaign for furniture center & Pro Baby
The Art & Work agency has developed an emotional campaign for the grand opening of Möbelzentrum & Pro Baby, which are now located under one roof in Volketswil.
The campaign has internalized the message of the new furniture center and Pro Baby: babies in their most appealing form combined with furniture design. A regional poster campaign and the TV commercial are at the heart of the campaign. This is accompanied by advertisements in the local press, media work and a mailing to existing customers.
Just in time for the opening, the furniture center is presenting itself with a new CI/CD and Pro Baby with a newly updated logo - both of which also bear the signature of the Zurich agency Art & Work. The reopening will be celebrated from April 23 to April 25.
Responsible at Möbelzentrum MZ: Bruno Vogt (CEO). Responsible at Grieder Pro Baby: Peter Grieder (CEO), Judith Kathriner (COO). Responsible at Art & Work: Carmen M. Schiltknecht (CEO, CD text, consulting), Anka Refghi (consulting, project management), Marianne Kieser (graphics). TV commercial: Leguan Production. Printing: Offsetdruck Goetz, JCM Offset Druck.
Just in time for the opening, the furniture center is presenting itself with a new CI/CD and Pro Baby with a newly updated logo - both of which also bear the signature of the Zurich agency Art & Work. The reopening will be celebrated from April 23 to April 25.
Responsible at Möbelzentrum MZ: Bruno Vogt (CEO). Responsible at Grieder Pro Baby: Peter Grieder (CEO), Judith Kathriner (COO). Responsible at Art & Work: Carmen M. Schiltknecht (CEO, CD text, consulting), Anka Refghi (consulting, project management), Marianne Kieser (graphics). TV commercial: Leguan Production. Printing: Offsetdruck Goetz, JCM Offset Druck.
