From the clay shard to the door opener

Envelopes Soon "Swiss Post" will know no quarter for the previous design of addressed letters. So it's high time to look for suppliers for envelope printing, special designs and stock envelopes.

Envelopes Soon "Swiss Post" will know no quarter for the previous design of addressed letters. So it's high time to look for suppliers for envelope printing, special designs and stock envelopes.
As handed down from Egypt and Anatolia, business correspondence is quite a common practice already in the 19th century BC. The Babylonian language and cuneiform writing were used. To preserve the secrecy of letters, clay tablet letters were wrapped in a layer, also made of clay. This mailing envelope was opened by the recipient by turning it into shards, and without damaging the clay tablet inside. This worked because "letter and envelope" did not bond with each other during the clay firing process.Letter secretThat Switzerland's first postage stamps saw the light of day in 1843
is well known, as is the beginning of the Federal Post Office six years later. But what is known about the envelope, also known as the envelope or envelope? "Until about 1860, envelopes were rarely used. As a rule, one wrote on one side of the letterhead only, then folded it inward from all four sides and secured the flaps with a lacquer or wafer seal. The relevant address was written on the blank outside, where space was also left for the stamp and the postmark imprint. "1)
While today such letters are at most suitable for direct mails of a special kind (in which case the burnt clay material would have to be padded), the classic form of the envelope dates back to 1820 and the idea of the paper merchant Brewer in the English seaside resort of Brighton. For allegedly, according to legend, the honorable and well-heeled visitors to the seaside resort were very concerned about maintaining the secrecy of letters. Until that time, no one really took offense at the curiosity of the delivering letter carriers, the employed staff or state institutions. After all, "Reading letters is like talking to a partner who is not present." 2)
Envelope industryThe development of the first envelope machine also came from England, that was around 1840. After the London World's Fair in 1851, industrial production of envelopes began on the European mainland. No sooner had the telephone been invented in the same century than the demise of the letter was prophesied. With the end of the triumphant advance of the fax in the 1980s, the fate of the conventional letter seemed to be sealed. Since another communications revolution conquered the world with the e-mail, the rumor still persists that the enveloped letter will soon be obsolete.
A German market survey carried out in 2000 still reported annual growth of around one to two percent and saw no direct competition between the Internet medium and the envelope. The European Federation of Envelope Manufacturers (fePE), which in 2002 employed over 20,000 people in around 175 companies and produced a total of around 115 billion envelopes, achieved a total estimated annual turnover of the equivalent of around 3.5 billion Swiss francs. In the same year, the difference in per capita consumption between Eastern and Western European countries is considerable. The Eastern Europeans do not even manage 40 envelopes per year, while the Western Europeans consume 280, i.e. seven times as many. In other words, there is plenty of market and growth potential.
To round off the perspective on this branch of industry, the statement made by the leading engineering company for envelope machines, Winkler + Dünnebier AG in Neuwied (D), at the 2005 annual press conference must also be mentioned at this point: After the market for envelope machines had declined sharply in recent years, there were now signs of stabilization. However, the propensity of envelope manufacturers to invest is still restrained, especially as there are capacity overhangs in the markets.
One thing seems certain: The envelope is far from being obsolete. If you look at the figures from our neighbor to the north, for example, you can't help but be amazed. Despite the constantly growing use of e-mail, 50 million letters are sent out every working day. The largest German envelope manufacturers, including Mayer-Kuvert from Heilbronn, obtain about 50 percent of the paper for this from Stora Enso. The company produces envelopes not only in Western, Northern, Southern and Eastern Europe, but also in Israel and West Africa. This "global player" has established itself in Switzerland.
At the same time, competition here at home has not become any easier. Ordinary business correspondence is no longer done by mail as it used to be, but as a rule simply, quickly and efficiently by e-mail. This naturally has an impact on envelope demand. In addition, every time postage increases, envelope manufacturers, distributors and printers come under new price pressure from their customers. Nevertheless, the pressure-sensitive adhesive seal with cover tape and generally straight flap should no longer be dispensed with for manual inserting. In contrast, the wet-glue seal with gummed edges and round flap is a must for automatic inserting. The range of envelopes is generally limited in companies to a few formats with and without fens.
and a few paper grades and colors for everyday business correspondence. The fact that the long format C5/C6 is disappearing more and more from everyday office life is only perceived as a disadvantage in very rare cases.
Nevertheless, the consumption of customized envelopes seems to be increasing. After all, only such letter mail is even noticed by recipients. The envelope is therefore the first communicative impression and thus the door opener par excellence. While envelopes for direct mailing campaigns often can't be flashy enough, seriousness is still practiced in everyday business correspondence. Because (almost) everyone adheres to this, the senders, regardless of whether they are a company, institution or private individual, are hardly noticed, if at all. In Switzerland, however, foreign companies, even those of distinction, stand out negatively because they use the poorest quality paper, the thinnest grammages, stamped (and smeared) senders and other image-damaging external features for their envelopes.
Envelope selectionA Swiss envelope manufacturer has over 300 types in stock. The total stock number may well exceed 100 million and the daily production may well exceed seven million pieces. In addition, there are numerous ranges of creative business papers with envelopes. The full four-color envelope plays a rather minor role. In addition, however, a large number of individual envelopes are produced. The prerequisites for a very special design are therefore abundant. Or if you have a choice, you're spoiled for choice - see also "Envelope manufacturers, dealers and printers" of standard and special designs.
Source note:(1) Artur Wyss: Die Post in der Schweiz. Its history through 2000 years; Hallwag Verlag, Bern and Stuttgart, 1987; (2) Wolfgang Zielke: Informiert sein ist alles. Using the flood of paper sensibly; Econ Verlag, Düsseldorf and Vienna, 1977.
This is how it is windowedAbout a year ago, Swiss Post informed about new design guidelines for the sender zone for addressed letter items. According to these guidelines, old envelopes that do not meet the new standard may still be used until 31 December 2005 - after that, a surcharge of 15 centimes must be paid for these special items. Everything is regulated in the standard "SN 010130:2004 - Business letter", which was adopted in a revised form by the Swiss Association for Standardization in August 2004. "The standard standardizes the external form of letters of everyday business correspondence by means of a clear design."
This is what the Union Schweizerischer Briefumschlagfabrikanten USB (Union of Swiss Envelope Manufacturers), based in 8030 Zurich, wrote in a statement to the trade press on January 27, 2005. And it goes on to say: "With regard to addressing, the standard adheres to the regulations of the Swiss Post Office. In addition, it contains guidelines for the division of a letter sheet, which are also relevant for the dimensions of window envelopes." And these are as follows: To ensure that Swiss Post's automatic sorting machines do not confuse sender information with the recipient's address, sender zones must be correctly observed.
Anyone who wants to be sure can contact the following offices in connection with the "Good to print" for new envelopes: Swiss Post, PostMail Region Central, "Good to print" Account Team, P.O. Box 5861, 3001 Bern, T 031 386 47 91, [email protected], or Swiss Post, PostMail Region East, "Good to print" Account Team, P.O. Box, 8021 Zurich, T 044 296 28 90, [email protected].
Failure to comply with the regulation will result in the aforementioned additional costs and possibly delays in delivery. Nevertheless, Swiss Post also knows that unusually designed mailings attract more attention among recipients and increase the chances of success. And the sender knows that the better effect justifies higher postage, right? In this respect, the following still applies at Swiss Post: Any design is possible! hjl
Envelope manufacturers, dealers and printersThe following is an alphabetical list of specialized suppliers of standard and special designs on the Swiss market - without any claim to completeness. Not included are ranges of fine and creative papers available from paper merchants with envelopes in a variety of designs.
J. Bochsler AG, The envelope factory 6031 Ebikon, www.bochsler-kuverts.ch
Product range: Standard envelopes; special formats and special papers; transparent envelopes with window; special designs, including special window sizes or positions; envelopes for advertising and PR campaigns, for voting, banks and debt collection offices; various folded envelopes with long, short, pointed or no flaps, gummed or ungummed, with or without adhesive strip; single or multi-color printing, single or double-sided as well as edge-to-edge or full-surface printing; color or security inside printing; also with hot foil and blind embossing.
Elco Paper Ltd.
4123 Allschwil, www.elcopaper.com
Envelope range: standard envelopes for manual and automated mail processing with and without printing, e.g. Elco Mailquick, Prontfix, Prontfix FSC, Standard and Deuil; special designs in terms of paper, format, cut shape, internal/external printing, window size and position, closure, cover paper and packaging.
H. Goessler AG
8045 Zurich, www.goessler.ch
Product range: Standard envelopes for manual and automated mail processing, e.g. G-Line Prestoform and Novoform with internal printing that protects against third-party inspection; over 300 stock types and 120 million envelopes in finished stock; envelope innovations, e.g. G-Windows with large advertising window on the front and addressing window (left/right) on the back, "C5-Mini" as reply envelope unfolded and easily packed in C5 standard size, "Transparent" (C4 and C5) for transparent direct mail and "C4-200g" for durable mailing of catalogs, annual reports, etc.; special designs, e.g. with several windows, in special shapes, with tear-off flap; envelope printing, also full-surface.
Hess Printing AG
8560 Märstetten, www.hessdruck.ch
Envelope printing: one to four-color, sophisticated subjects in a single pass, e.g. four-color on one side or two-color on both sides with margins on three sides; UV drying; C6 to B4 formats and special formats within these sizes.
Mayer-Kuvert Switzerland AG
8370 Sirnach, www.mayer-kuvert.ch
Partner of the Fair-Druck Group with Druckerei Sirnach AG, Sirnach, and Rota-Druck AG, Dietikon; range of products: standard envelopes; expertise in the solution/production of specialties.
Mettler Couvert AG
9425 Thal, www.mettler-couvert.ch
Delivery range: Standard Day and Color Line Collection; over 150 stock grades in various formats, paper qualities, colors and closure types; inside and outside printing; all paper grades are also stocked in various grammages as sheet formats for business stationery; special envelopes.
Rivoli-Couverts AG, 4411 Seltisberg, www.rivoli-couverts.ch
Range of products: standard envelopes with/without window, adhesive or gummed; 130 stock types, 12 million envelopes available; envelopes with 20 mm gussets (to take advantage of the favorable postage rate), in square shape, white envelopes with white cardboard back; Maxi Windows, i.e. envelopes with large advertising window; envelopes in 25 colors and 271 sizes; custom-made envelopes.
Rüesch Printing AG
9424 Rheineck, www.ruesch-kuvert.ch
Envelope printing: C6 to B4; edge-to-edge printing all around; also with UV inks for a stronger print image; with/without window, adhesive or gummed.
Seetal Schaller AG
5201 Brugg, www.seetalschaller.ch
Product range: Standard envelopes and business envelopes (outside or inside printing, the latter also with company logo/advertising message) in C6 to B4, closures for manual ("Optifix") and machine ("Optimail") processing, various paper qualities, e.g. "FSC", "swhite power" (tear-resistant), "swhite" (high white), "profutura" (natural white), "sycling" (made from recycled paper) and "swhite" (high white).e.g. "FSC", "swhite power" (tear-resistant), "swhite" (bright white), "profutura" (natural white), "sycling" (made from recycled paper) and "security" (security inside printing); 250 types of standard envelopes in stock; know-how/solutions for individual promotional envelopes, e.g.e.g. with one or more windows in all sizes and (incl. fantasy) shapes; subsequent imprints on finished envelopes; the new "SPrint" flexographic printing line, which produces four-color envelopes on uncoated and coated papers in a single pass with minimum production time.
Sihl + Eika Papier AG
8800 Thalwil, www.papier.ch;
Product range: Standard envelopes with and without window, with adhesive/gummed, various designs; Schneidersöhne Kuvert in Ettlingen/D produces (for the entire group of companies approx. 7 million envelopes per day, more than 300 stock types plus special designs) the in-house line PlanoJet from Swiss paper production in 29 designs and RecyStar (from 100% waste paper) in 14 designs. Schneidersöhne Kuvert in Ettlingen/D produces (for the entire group of companies approx. 7 million envelopes daily, over 300 stock types plus special designs) for S+E the proprietary line PlanoJet from Swiss paper production in 29 designs as well as RecyStar (from 100% recovered paper) in 14 designs; in addition, the envelope range includes the envelope line "swhite premium" in 16 designs and formats as well as "Kraft", a line with particularly high tear strength.
Sonderegger AG
9500 Wil, www.sonderegger.ch
Product range: unusual, sophisticated solutions that transform an envelope into a trademark; combinations of modern manufacturing technology with classic craftsmanship; trendsetters for special
envelopes, e.g. made of wallpaper and tracing paper, book cover material as well as other precious printing materials in special formats and with special embossing, closures, windows.
Spörri Printing AG
8952 Schlieren, www.spoerridruck.ch
Envelope printing: four-sided edge-to-edge, with additional windows or classic for any run length; several million envelopes in various formats, paper types and designs available from stock.
Zurwerra AG, 3904 Naters, www.kuvertdruckzurwerra.ch
Envelope printing: C6 to B4 formats with/without window with business imprint; in multicolor advertising printing also on both sides. hjl
In addition to standard solutions, most envelope specialists also offer endless possibilities for special designs. Photo: Seetal Schaller
A good address for unusual and sophisticated envelope solutions can also be found in Wil SG. Photo: Sonderegger
The shape and number of windows can be individual, and even when closing the envelope, you don't just have to rely on the usual types. Photo: Seetal Schaller
The tear-resistant envelope "swhite power" was recently awarded the innovation prize of the Swiss Direct Marketing Association. Photo/Drawing: Seetal Schaller
Why not a transparent advertising envelope solution for once, if no postal secrecy is violated?
Hans Joachim Laue

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