I recently heard this: "You know
how Angela Merkel lost seven kilos?" "No!" "She shaved her legs!"
Admittedly, I also had to laugh spontaneously,
didn't really know why. Probably out of astonishment that
the cliché "Successful women don't just have hair on their teeth,
but also on the legs" still applies. Just like the statement:
"She's a professional and looks good too." And that after six
seasons of "Sex and the City", after the first episodes of "Desperate
Housewives" and in the age of "The L-Word". All these productions
are incredibly popular (with both male and female audiences), their
The main actors are female, look stunning (for male as well as female
female audience), are successful - and have shaved legs.
Nevertheless, the Wirz advertisers remind us that women are so
are so stupid that they shave the tennis ball instead of their legs. Or was it
the message is different? And why would this poster not be used for
the men's tennis tournament in Gstaad work? After all
the boys too
without beard. (ck)

Admittedly, the Alldays campaign is not brand new. Nevertheless, its effect is still so irritating and far removed from any dry humor that it takes at least three martinis not to be embarrassed. The creatives went into somewhat less detail with the Three Olives vodka. But here too, female charms caused male confusion and female stockings. Or was it the alcohol? Either way, a martini - whether made with gin or vodka - seems to sharpen the male eye for female underwear. Or is there another reason to be served briefs and stockings with an aperitif? Perhaps 007 would have the answer.
(ck)

First things first: I love Swiss wine and hardly ever miss an opportunity to uncork it. Wines from our neighboring countries are also well represented in my cellar.enology But now to the actual topic: wine, women and advertising. Both ads are about the same thing: Wine promotion of an Alpine country that is not primarily known for its wine culture. Result: Austria whets the appetite and Switzerland causes frustration. Perhaps the Geneva ad is based on an intellectual missionary concept, but wine is actually about emotions and passions. So 1:0 for the St. Laurent. (ck)

As is well known, the Gucci slip ring is not something that a woman would necessarily want to lose. Just like the eau de toilette. However, both the jewelry and the fragrance of La Perla seem to give the two fashion-conscious women the same idea: to hide their hand in their lap. If only that didn't cause calluses or the slip ring to suddenly slip away. In other words: better a woman who knows what she wants than cleaning the bathroom with Blue. (ck)

Johnny Weissmüller has already shown us that. And the fact that men like to give free rein to their urges—or, rather, prioritize them over reason—is hardly a revelation of recent years. Johnny Weissmüller has already shown us that Tarzan is an animal lover. And the fact that men like to give free rein to their urges—or, rather, prioritize them over reason—is hardly a recent discovery either. What is new, however, is the media’s exposure of the most abstruse sexual practices, which would have astonished even Professor Kinsey.
These days, the person who makes it onto TV or into the media is the one who knows how to reveal an even more original quirk. Like, for example, the nature-loving Hansaplast mascot in a loincloth. His revelation concerns his covered private parts, which he has infused with banana flavor to accommodate Judy’s eating habits. Hoping that Judy doesn’t bite into it with a sudden craving, I’m just wondering what kind of jungle creature Tarzan might encounter if he puts on a condom with an apple flavor. As far as I know, elephants love apples… But I don’t even dare to imagine how that would work. AaaaaOooooooAaaaaaa …
(ck)