24m2

Agencies Come into the living room: JvM/ Limmat has the
"most common Swiss living room" built.
On April 1, 1998, a family named
Biundo to one of the best addresses in Zurich - in a
Jelmoli shop window. According to advertiser Frank Baumann's plans, it should be there,
live and advertise for a furniture store for a month.
Frank Baumann visited the Biundos on the very first day. Just yet
just in time. Because on the second evening, the famous
advertising campaign - a forerunner of Endemol's Voyeur formats - as a
Pipe failure. The glass home was certainly not representative.

Average down to the last detail
Since last Monday, the Zurich-based agency Jung
von Matt the "most common living room in Switzerland": without scandal and without
test objects, on 24 instead of 40 square meters, for market research purposes.
and probably also for acquisition rather than amusement purposes and everything
behind the thick agency walls instead of in the shop window of a
department store.
In order to always be close to the target group, the living room
continuously adapted to the latest research findings. On
No detail in the interior is random, but the result of statistics,
qualitative studies, expert interviews and home visits.
In future, the living room of the average Swiss family, the
two years after its German counterpart in Hamburg, as a
Meeting room and inspirational backdrop for JvM employees, customers and
serve as guests. There they can immerse themselves in the agglo world of Thomas,
Claudia and son Pascal Müller (10) - the most common names, by the way
of the respective vintages - and are right in the middle of the
Market research study.

Luca Aloisi