JWT+H+F: Musical "Die Schweizermacher" promoted with teaser campaign
«Die Schweizermacher» is coming to the stage as a musical. The agency JWT+H+F has created a teaser campaign for it.
In 1978, Rolf Lyssy's film "Die Schweizermacher" (The Swiss Makers) caused a resounding box office hit and heated discussions at the regulars' tables. Now the successful Swiss film is coming to the stage as a musical. From 16 September, the well-known story of the Swiss naturalization process will be told in the Maag Music Hall.
To ensure that all eyes are already on this spectacular new edition, the Zurich agency JWT+H+F has developed a teaser campaign. For over a month now, a mysterious pair of eyes with Swiss cross pupils have been peering out from billboards and guerrilla stickers. Several media outlets, including Werbewoche.ch, have been puzzling over who is behind the campaign. The solution is now being revealed on posters and advertisements throughout Switzerland. It has suddenly become clear that the Swiss Confederation has a particular focus on those seeking naturalization. Further measures are planned before the premiere of the musical.
Responsible at MMH Maag Music Hall: Darko Soolfrank (Producer), Christoph Rüdt (Marketing + Communication). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Grischa Rubinick, Enrico Bachmann (CD), Anna Kindlimann, Florian Schilling (graphics), Jennifer Rimann (consulting), Rainer Bühler (strategy), Victoria Iwaszkowska (DTP).
To ensure that all eyes are already on this spectacular new edition, the Zurich agency JWT+H+F has developed a teaser campaign. For over a month now, a mysterious pair of eyes with Swiss cross pupils have been peering out from billboards and guerrilla stickers. Several media outlets, including Werbewoche.ch, have been puzzling over who is behind the campaign. The solution is now being revealed on posters and advertisements throughout Switzerland. It has suddenly become clear that the Swiss Confederation has a particular focus on those seeking naturalization. Further measures are planned before the premiere of the musical.
Responsible at MMH Maag Music Hall: Darko Soolfrank (Producer), Christoph Rüdt (Marketing + Communication). Responsible at JWT+H+F: Remy Fabrikant (overall responsibility), Grischa Rubinick, Enrico Bachmann (CD), Anna Kindlimann, Florian Schilling (graphics), Jennifer Rimann (consulting), Rainer Bühler (strategy), Victoria Iwaszkowska (DTP).
