Zurich Tokyo: Interactive communication platform developed for Sony Switzerland and Austria
Since late 2009, Sony’s Swiss and Austrian markets have been working even more closely together for strategic reasons. The Zurich-Tokyo agency was commissioned to develop a location-independent communication platform.
The aim, according to the statement, was to be able to communicate changed structures and processes simply and quickly. The employees were not only to be informed about various business areas, but also to actively make known what they think about them. The "Fun Meter" measures what Sony employees really think.
Hannes Hug's moderation on the introductory page starts with a question whether the listener/viewer understands words like Kukurutz or Mistkratzerli. With this, he refers to the small differences between the two cultures and suggests that they should not only learn about the language differences or Sony internals in the future, but also actively participate in the newly created "Sony system".
The interactive solution allows management to inform employees personally via an integrated movie player. The latest news, such as company results or important corporate decisions, can thus be brought to the "man" quickly and at any time.
The navigation can be accessed in the same way as on an ordinary website, or the user can have a film about the entire content played via the specially developed "CHAT-O-MAT", which is accessed directly via the page. In addition to the "live moderations", animations were also integrated to breathe life into the various theme worlds.
Responsible at Sony Overseases SA: Manfred Haider (Manager Marketing Communications), Nadine Shaddock (Assistant to the Managing Director), Silvia Hagmann (Marketing Communications Officer). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Karin Glarner (Art Direction/Graphics), Niels Schäfer (Animation), Stefan Lemberger/Laura Donati (Consulting) Programmation (Beat Hoffstetter) Hugcares (Moderation) Einblick.ch (Film Production).
Hannes Hug's moderation on the introductory page starts with a question whether the listener/viewer understands words like Kukurutz or Mistkratzerli. With this, he refers to the small differences between the two cultures and suggests that they should not only learn about the language differences or Sony internals in the future, but also actively participate in the newly created "Sony system".
The interactive solution allows management to inform employees personally via an integrated movie player. The latest news, such as company results or important corporate decisions, can thus be brought to the "man" quickly and at any time.
The navigation can be accessed in the same way as on an ordinary website, or the user can have a film about the entire content played via the specially developed "CHAT-O-MAT", which is accessed directly via the page. In addition to the "live moderations", animations were also integrated to breathe life into the various theme worlds.
Responsible at Sony Overseases SA: Manfred Haider (Manager Marketing Communications), Nadine Shaddock (Assistant to the Managing Director), Silvia Hagmann (Marketing Communications Officer). Responsible at Zurich Tokyo: Daniel Donati (Creative Direction), Karin Glarner (Art Direction/Graphics), Niels Schäfer (Animation), Stefan Lemberger/Laura Donati (Consulting) Programmation (Beat Hoffstetter) Hugcares (Moderation) Einblick.ch (Film Production).
