Affichage satisfies first pasta cravings

Outdoor advertising company Affichage buys Publifutura - just across the border in Como.
What the outdoor advertiser Affichage has already
announced last year, he is now making it a reality: he has been
days, he set foot in Italy and bought the Como-based and
anchored outdoor advertising company Publifutura to 100 percent. From
Publifutura is taking on one employee at Affichage. In addition
important service contracts for the region.
According to information from Madeleine Linter, who has been Chief
Corporate Development at Affichage and also for the
Publifutura is responsible for the regionalization strategy abroad.
Como has around 100 billboards of its own, around five percent of the available billboards.
In many places in Italy, the political municipalities are the
local main billposters. However, they mainly use their spaces for
for political advertising, less for commercial advertising. From
For this reason, Publifutura, according to Linter, is taking
advertising "an interesting position".
For the purchase of the small billposting machine, Linter initially
strategic reasons. "If you want to achieve something in Italy,
you have to be Italian, especially as a company from a
non-EU country," she says. What's more, many Italian municipalities have
Rome to curb wild billposting, which is why currently
municipal laws would be amended accordingly in many places.
"Affichage now wants to take advantage of this to actively target the
communities," says Madeleine Linter.
The expansion of Affichage into the neighboring Italian region
But Insubrica has another reason: the Affichage subsidiary APG
can thus maintain its weak poster business in Ticino in the long term.
strengthen its sales and logistics. For this reason, APG is forming a new sales and logistics
APG branch Insubrica with offices in Lugano and Como.
This will be headed by Renato Belotti, the previous head of the
APG branch in Ticino.

Markus Knöpfli