Once SF, always SF
Television: Starting December 5, 2005, SF DRS SF will be known as Schweizer Fernsehen.
Television As of December 5, 2005, SF is called
DRS SF Swiss Television. In addition to the name, the
The company and station logos and graphics have been renewed. The
Programmes are to be gradually modernized. Main person responsible
for the new appearance is Creative Director Alex Hefter, who previously
was head of design at ZDF. The agency Dunning Eley Jones from London is
responsible for the concept, and the concept of the
News-Studio architecture comes from the Swiss design agency ZED.
The innovations are intended to simplify the name and branding.
"I think the renaming is basically great," explains Fibo Deutsch,
Managing Director of Ringier TV. "It's nothing but logical that the
Swiss television should be called Swiss television," explains Deutsch
more. Roger Schawinski, Managing Director of the German
private television station SAT 1, wanted to comment on the renaming of SF DRS
as he had not yet dealt with the issue.
(rg)
DRS SF Swiss Television. In addition to the name, the
The company and station logos and graphics have been renewed. The
Programmes are to be gradually modernized. Main person responsible
for the new appearance is Creative Director Alex Hefter, who previously
was head of design at ZDF. The agency Dunning Eley Jones from London is
responsible for the concept, and the concept of the
News-Studio architecture comes from the Swiss design agency ZED.
The innovations are intended to simplify the name and branding.
"I think the renaming is basically great," explains Fibo Deutsch,
Managing Director of Ringier TV. "It's nothing but logical that the
Swiss television should be called Swiss television," explains Deutsch
more. Roger Schawinski, Managing Director of the German
private television station SAT 1, wanted to comment on the renaming of SF DRS
as he had not yet dealt with the issue.
(rg)
