Keyhole into the private world

Financial press In French-speaking Switzerland, there is a
new monthly magazine. Private Banking is being launched with a campaign
Euro RSCG Geneva.on September 15, 2005 - just in time for the
Swiss Bankers Day - launches the HandelsZeitung publishing group
the new French-language monthly magazine "Private Banking". The
This dignified magazine is aimed at a discerning readership. To it
include decision-makers in private banks and
Private banking departments as well as asset managers and specialists
from financial planning and pensions. In addition
"Private Banking" but also read by their wealthy clients.
It is precisely the spectrum of this readership that is the approach of the campaign, with
of the Euro RSCG Geneva wants to launch this very special publication.
Advertisements have been realized that show the view from the window of a
private bank to a scene in Geneva, the capital of the
Swiss private banking.
The first motif shows a Montblanc fountain pen in a banker's office
a Learjet zooming high above the city on the Rhone. "Pour les
acteurs" can be read next to the elegant fountain pen. Next to the
Jet is the text "Et leurs clients". In the second subject, the
The noble writing instrument is replaced by a cigar in a meeting room,
and the key image on the customer side is a yacht.
For Dominik Imseng, CD also for Euro RSCG Geneva, these visualize
ideas the right images for "a campaign that in its
straightforwardness and distinction of the world of private banking - and
and thus 'private banking' - perfectly".

Andreas Panzeri