Vögele on train sofa
Mode Publicis gives Vögele's fashion the leading role in a new film.
Mode Publicis gives Vögele fashion the leading role in a new film. One that is deliberately provocative.
Vögele repositioned itself for the first time with a series of commercials. Now the
wave continued on TV, and after a cool summer you can look forward to
can look forward to a hot fall. At least if Charles Vögele has his way
Switzerland goes. Although the Swiss fashion house continues to focus on
on its core competence as a fashion supplier with attractive
Price-performance ratio for a broad clientele ranging from trendy to
dignified. But the paths that are taken are bolder,
than is usual in the fashion industry. This continues the path that Charles
Vögele with the first and successful spot campaign in spring
seamlessly.
The new film is unusual by Swiss commercial standards
hot-blooded to the point. In other words: the product benefits are
during a train journey. The wearer of a
cardigan with double zipper makes the person sitting opposite
man by playing provocatively with her zipper. And the
Type - no wonder - loves to play along. How good that the train in
enters a tunnel and the light does not come on immediately.
If you want to stand out, you have to take risks. Publicis has therefore deliberately
proposed a film that would also trigger reactions from the audience.
should. "Films that make people talk", hopes CD Philipp Skrabal at
Publicis. This film style and the music are intended to make Vögele younger.
than the fashion house is still anchored in many people's minds. At the same time
The imagery is intended to emphasize that Vögele has a lot to offer in terms of quality.
has to offer. "The tone of the films is cheeky and bold - but
stylish and expensive," says Skrabal.
Like all the films in the spot series, "Train" also plays with this with a wink,
how items of clothing are dramatized in a plot. With this
idea, a current offer is presented at the same time as the
The strength of the film medium is utilized by arousing emotions for the brand.
be able to be used. This is intended to attract the desired younger group of customers.
be addressed.
When designing the commercials, the items of clothing are first
then a story can be invented around it. "It
is a nice task to be able to approach a topic so freely," says
at Publicis.
After the first films "Catwalk", "Fussballstadion", "Liebespaar im
Staircase" and now "Train", the idea with the dramatized
garments will be continued later.
The film is used in Switzerland and Austria and is produced by
GAP Films in Munich, directed by Charly Stadler.
The campaign is also accompanied by posters. However, these are
exclusively on the range of products and services on offer and will be
realized by Publicis by Vögele on its own initiative.
Vögele repositioned itself for the first time with a series of commercials. Now the
wave continued on TV, and after a cool summer you can look forward to
can look forward to a hot fall. At least if Charles Vögele has his way
Switzerland goes. Although the Swiss fashion house continues to focus on
on its core competence as a fashion supplier with attractive
Price-performance ratio for a broad clientele ranging from trendy to
dignified. But the paths that are taken are bolder,
than is usual in the fashion industry. This continues the path that Charles
Vögele with the first and successful spot campaign in spring
seamlessly.
The new film is unusual by Swiss commercial standards
hot-blooded to the point. In other words: the product benefits are
during a train journey. The wearer of a
cardigan with double zipper makes the person sitting opposite
man by playing provocatively with her zipper. And the
Type - no wonder - loves to play along. How good that the train in
enters a tunnel and the light does not come on immediately.
If you want to stand out, you have to take risks. Publicis has therefore deliberately
proposed a film that would also trigger reactions from the audience.
should. "Films that make people talk", hopes CD Philipp Skrabal at
Publicis. This film style and the music are intended to make Vögele younger.
than the fashion house is still anchored in many people's minds. At the same time
The imagery is intended to emphasize that Vögele has a lot to offer in terms of quality.
has to offer. "The tone of the films is cheeky and bold - but
stylish and expensive," says Skrabal.
Like all the films in the spot series, "Train" also plays with this with a wink,
how items of clothing are dramatized in a plot. With this
idea, a current offer is presented at the same time as the
The strength of the film medium is utilized by arousing emotions for the brand.
be able to be used. This is intended to attract the desired younger group of customers.
be addressed.
When designing the commercials, the items of clothing are first
then a story can be invented around it. "It
is a nice task to be able to approach a topic so freely," says
at Publicis.
After the first films "Catwalk", "Fussballstadion", "Liebespaar im
Staircase" and now "Train", the idea with the dramatized
garments will be continued later.
The film is used in Switzerland and Austria and is produced by
GAP Films in Munich, directed by Charly Stadler.
The campaign is also accompanied by posters. However, these are
exclusively on the range of products and services on offer and will be
realized by Publicis by Vögele on its own initiative.
Andreas Panzeri
