The Orbit-iEX relies on campaigning

The agency 4c Business Campaigning advertises
by means of
Campaigning for the IT trade fair Orbit-iEX 2006. This is a
impact-oriented and multidisciplinary approach is meant, as the
Agency explained. The various means of communication are intended to
be coordinated in such a way that they mutually influence each other.
strengthen. According to exhibition manager Giancarlo Palmisani, this approach meets
exactly the needs of trade show marketing.
That's why Palmisani commissioned the agency to conduct a
Strategy workshops. The trade fair team and the consultants from 4c Business
Campaigning worked together during one day to learn the basics of
for the campaigning strategy. Now the agency was additionally
commissioned to support the trade fair team in the implementation of the
to support the measures to be derived for Orbit-iEX 2006. Thus
the agency develops a new subline, advertising and PR measures,
Exhibition advertising, online campaigning and other situational
Activities.