Two new Executive Masters in alpine environment

In 2007, two new
Communication courses in Davos: the Executive Master in Corporate
Publishing and the Executive Master in Public Relations. Supported
The two training courses are organized by the association Wissensstadt Davos, the
was founded in 2004 and serves as a coordination platform for institutions
based in Davos and conduct research at university level
or train them. The new Executive Masters will be developed in collaboration with
with Swiss and foreign universities, and is organized by
realized by a project group formed specifically for this purpose.
has formed. These include Hugo Bigi (journalist,
University lecturer), Ivo Hajnal (Professor at the University of Innsbruck),
Franco Item (journalist and federally certified PR consultant)
and Christa Uehlinger (independent communications specialist). The new
Public Relations course aims to fill a gap in the educational offering
because in the German-speaking world there is no such thing as a
Executive Master for Public Relations. The target group of this
The study program consists primarily of federally certified PR consultants.
PR consultants who prepare for the state examinations at the SPRI.
or are already in possession of the diploma. The second new
course, the Executive Master in Corporate Publishing, is aimed at
Corporate publicists, PR editors, publishing professionals and
corporate communicators. It is to consist of three existing
postgraduate courses.